As the wellness industry continues to grow at an exponential rate, 2025 is expected to bring even more innovative solutions and trends aimed at improving mental, physical, and emotional health. Wellness is no longer just a niche market—it’s become a global movement that spans across multiple sectors, from beauty and fitness to nutrition, mental health, and even technology. With consumers placing greater emphasis on holistic well-being and sustainable practices, brands are rapidly evolving to meet these demands. The wellness landscape in 2025 will be shaped by key players who focus not only on health but also on ethics, inclusivity, and cutting-edge technology.
This article delves into the top wellness brands to watch in 2025, highlighting those that are poised to make a significant impact through innovative products, forward-thinking business models, and a commitment to sustainability. Each of these brands is pioneering the future of wellness, and their influence is set to resonate across multiple industries.
One of the most prominent brands set to dominate the wellness space in 2025 is Hims & Hers Health. This telehealth company has already made waves with its direct-to-consumer model, offering personalized wellness solutions for issues such as hair loss, skincare, mental health, and sexual health. As consumers increasingly prioritize convenience and personalized care, Hims & Hers is well-positioned to expand its services, especially in the areas of mental health and wellness coaching.
Their approach to making wellness more accessible is what sets them apart. Through virtual consultations and an e-commerce platform, consumers can access a range of treatments and prescriptions without having to visit a doctor in person. With mental health continuing to be a critical issue, Hims & Hers is expected to broaden its mental health offerings in 2025, integrating more AI-based mental health tools and personalized therapies. Their expansion into women’s health will also be a focal point, as they work to create more inclusive wellness solutions.
2. Oura Health
Wearable wellness technology has seen a surge in popularity over the last few years, and in 2025, Oura Health is expected to lead this category. Known for its Oura Ring, which tracks sleep patterns, activity levels, and overall wellness, the brand has already cemented its place in the industry by offering a holistic approach to health monitoring. What makes the Oura Ring unique is its ability to provide users with real-time insights into their health through advanced biometrics such as heart rate variability and body temperature.
In 2025, Oura Health is predicted to take its technology even further, potentially integrating features like stress monitoring, meditation guidance, and even more advanced sleep analytics. As consumers look for ways to optimize their health with the least amount of effort, wearable technology like Oura’s will play an essential role in providing actionable data. The rise of personalized health optimization will make Oura a brand to watch, particularly as it partners with other wellness companies to offer more comprehensive health solutions.
Nutritional wellness is at the core of a healthy lifestyle, and Athletic Greens is positioned to be a frontrunner in the wellness industry in 2025. This company has gained popularity for its flagship product, AG1, a comprehensive blend of vitamins, minerals, probiotics, and superfoods designed to support overall health. With a focus on gut health, immunity, and energy, Athletic Greens is already a favorite among health enthusiasts, athletes, and professionals who need convenient nutrition without compromising quality.
As the global wellness market shifts towards more natural and plant-based products, Athletic Greens is set to expand its offerings in the coming years. With the increasing awareness of gut health’s impact on overall wellness, the brand is expected to introduce new formulations focused on digestive health, mental clarity, and performance. Their commitment to sustainability—through eco-friendly packaging and sustainable sourcing—also makes them a brand aligned with the growing consumer demand for ethical wellness products. Athletic Greens will continue to thrive as the go-to option for those seeking a high-quality, all-in-one supplement.
4. Calm
In the digital wellness sphere, Calm is a brand that needs little introduction. As one of the leading meditation and mindfulness apps, Calm has revolutionized how people manage stress, anxiety, and sleep issues. In 2025, Calm is expected to grow its platform even further, integrating more AI-powered tools, personalized meditation tracks, and partnerships with mental health professionals to offer holistic wellness solutions that go beyond meditation.
With the increasing awareness of the mental health crisis, Calm’s user base is likely to expand as individuals look for accessible ways to manage their mental well-being. The brand’s innovative use of technology to deliver mindfulness and relaxation techniques has already made it a favorite among professionals, students, and everyday individuals seeking balance in their lives. Moving into 2025, Calm is also expected to enter corporate wellness programs, offering companies a way to support employee well-being through customized mental health solutions.
5. Peloton
Despite facing some challenges in recent years, Peloton remains a top contender in the fitness and wellness space, and 2025 will be a pivotal year for the brand. Known for its high-quality exercise bikes and immersive fitness classes, Peloton has built a loyal community of users who appreciate the convenience and social engagement its platform provides. In 2025, Peloton is expected to introduce new product lines, including more advanced fitness equipment, AI-driven personalized workouts, and perhaps even virtual reality-based fitness experiences.
One of Peloton’s key strengths lies in its ability to foster a sense of community through its interactive classes and live leaderboard. This community aspect will become even more important as consumers look for more meaningful ways to stay motivated and connected while working out at home. Additionally, with a renewed focus on inclusivity, Peloton is likely to expand its offerings to cater to different fitness levels, body types, and abilities, ensuring that wellness through fitness is accessible to everyone.
Sustainability and ethical consumerism are increasingly becoming pillars of the wellness movement, and Thrive Market is one brand that embodies these values. As an online marketplace offering organic and non-GMO products, Thrive Market makes it easier for consumers to access healthy, affordable food and wellness products. Their commitment to sustainability is evident in their eco-friendly packaging and focus on ethical sourcing.
Looking ahead to 2025, Thrive Market is expected to expand its product range even further, potentially introducing more wellness and lifestyle products such as clean beauty items, home wellness solutions, and plant-based supplements. Additionally, the brand's focus on social impact—through initiatives like carbon-neutral shipping and food access programs for underserved communities—will continue to resonate with consumers who are seeking brands that align with their values. In a world where wellness is intertwined with environmental and social consciousness, Thrive Market is well-positioned to continue its upward trajectory.
7. Whoop
Another leader in the wearable health tech space, Whoop has gained popularity for its advanced fitness and recovery tracker, which provides real-time insights into sleep quality, strain, recovery, and overall performance. Unlike other fitness wearables, Whoop focuses on helping users optimize their daily performance through detailed analytics and personalized coaching. The brand has been particularly popular among athletes and fitness enthusiasts who value data-driven insights to enhance their recovery and performance.
In 2025, Whoop is expected to introduce even more features aimed at mental wellness, stress management, and perhaps even nutrition tracking. As the wellness industry continues to merge physical and mental health, Whoop’s ability to provide comprehensive wellness insights will set it apart. The integration of biometric data with AI-powered wellness recommendations is where Whoop is likely to excel, positioning it as a leader in the performance-driven wellness category.
8. Headspace
Similar to Calm, Headspace has become a leader in the mindfulness and meditation space, offering users guided meditations, sleep aids, and mental health resources. However, what makes Headspace unique is its strong focus on scientific research and evidence-based practices. In 2025, Headspace is expected to expand its platform by integrating more research-backed tools, personalized mental health programs, and perhaps even AI-driven mental health assessments.
The brand's ability to provide structured wellness programs that cater to specific mental health needs—whether it’s stress, anxiety, or insomnia—will continue to make it a trusted resource for individuals and corporations alike. With mental health being an ongoing concern across all demographics, Headspace is likely to become an essential tool for those seeking a scientifically supported approach to mental well-being. Additionally, as workplaces begin to prioritize employee mental health, Headspace could expand its offerings to include more corporate wellness solutions, creating a healthier work-life balance for employees.
9. Sakara Life
As plant-based diets and organic eating continue to rise in popularity, Sakara Life is expected to remain a dominant player in the nutritional wellness sector in 2025. Known for its organic, plant-based meal delivery service, Sakara Life offers more than just food—it provides a holistic approach to wellness, integrating nutrition with mental clarity, beauty, and energy. Their philosophy of "food as medicine" resonates with consumers who are looking for clean, nutrient-dense meals that support their overall health goals.
In 2025, Sakara Life is likely to expand its product offerings beyond meal delivery, potentially venturing into supplements, wellness retreats, and even lifestyle products. The brand’s commitment to using high-quality, organic ingredients and its emphasis on sustainability will continue to attract health-conscious consumers who want to align their nutrition with their wellness values. As more people look for convenience without sacrificing quality, Sakara Life will stand out as a premium wellness brand that offers comprehensive support for a healthy lifestyle.
10. Vital Proteins
Collagen has become one of the most popular wellness supplements in recent years, and Vital Proteins is leading the charge in this space. Known for its high-quality collagen supplements that support skin, hair, nails, and joint health, Vital Proteins has capitalized on the growing demand for beauty-from-within products. Their collagen powders, gummies, and drinks have become staples for those looking to enhance their natural beauty through nutrition.
In 2025, Vital Proteins is expected to introduce even more innovative formulations, potentially branching out into new wellness categories such as mental health support, energy-boosting supplements, and more comprehensive skin-health solutions. As consumers continue to prioritize beauty and wellness from the inside out, Vital Proteins will remain at the forefront of this movement, offering high-quality products that promote overall well-being. Additionally, with a focus on sustainability and clean sourcing, Vital Proteins will continue to appeal to eco-conscious consumers.
Wrapping Up
The wellness industry is evolving rapidly, and 2025 is set to be a year of groundbreaking innovation across multiple sectors. Brands that prioritize holistic wellness, sustainability, technology, and inclusivity will shape the future of this thriving industry. Whether it's through personalized health solutions, advanced wearable technology, plant-based nutrition, or mental wellness support, these top wellness brands are positioned to make a lasting impact on the well-being of individuals across the globe. As consumer preferences shift towards more personalized, data-driven, and eco-friendly products, the wellness brands to watch in 2025 will be those that not only meet but exceed these expectations. The future of wellness is bright, and the brands mentioned above are leading the charge in making health and wellness more accessible, sustainable, and effective for all.