Electrolit Activates for 2024 Marathon Events

electrolit activates for 2024 marathon events

Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – returns with a new multiyear partnership with The McCourt Foundation, becoming the official hydration sponsor for some of Southern California's most iconic races. The season kicks off with the Rose Bowl Half Marathon and 5k on January 21, 2024, and includes the Los Angeles Marathon in March.

"Fueling the fire at SoCal's running community – that's what Electrolit is all about," said Jake Sloan, Sr. Marketing Director. "We're pumped to be powering athletes and runners at the iconic Rose Bowl Half & 5K, and our partnership with The McCourt Foundation lets us be there every step of the way, delivering the hydration edge they need to crush their goals."

The picturesque course of the Rose Bowl Half Marathon & 5K guides participants through Pasadena, highlighting landmarks such as the Colorado Street Bridge, Old Town Pasadena, and Cal Tech University. The race concludes with a finish at the iconic Rose Bowl and benefits The McCourt Foundation – a nonprofit committed to curing neurological diseases and empowering communities to foster a healthier world.

Fueling both runners and athletes for instant recovery, Electrolit can also be enjoyed by everyone. Its unique formula is packed with great taste and comes in a variety of flavors including coconut, strawberry kiwi, and many more. Electrolit is the must-have hydration beverage for runners by refueling electrolytes and keeping them hydrated during heat exposure.

Scientifically formulated with magnesium, sodium, potassium, calcium and glucose, Electrolit's electrolytes and ions are key to replenishing the body and revered by runners everywhere. Multiple flavor offerings including Blue Raspberry, Strawberry-Kiwi, Grape, Orange, Berry Bliss, and Fruit Punch, and new ready-to-mix powder formats with pharmaceutical quality grade ingredients, make Electrolit the go-to hydration option for runners, athletes, party-goers and everyone else in between.

Electrolit can also be purchased at Walmart, Kroger, HEB, Jewel-Osco, Circle K, 7-Eleven and more, and through online channels. For more information, visit www.electrolit.com